Well, gang, it’s been way too long since my last post! Sometimes other responsibilities can get in the way but I promise to do better going forward!
Anyway – lots and lots of stuff to update on so here goes:
Sponsorshippin’
We’re now at the point that I’ve stopped soliciting tournament directors and now they are finding the IceMule and contacting me. And what great tournaments / people! Our newest sponsorship is with Drew Gregory’s new series, the 2010 River Bassin’ Tournament Trail, which he is doing in association with Bass Pro Shops. This is going to be a dynamite series and it’s in support of finding a cure for Lou Gehrig’s Disease so go sign up!
Also – I’ve recently added a new page to IceMuleCooler.com that lists all of our sponsorships and events, complete with logos, event names, locations and dates. It’s totally cool – check it out!
Reviews
Getting serious reviews from serious pros / reporters is critical to building credibility with our target markets (in addition to the awesome reviews and testimonials from our customers!).
Lately, it’s been an embarrassment of riches – not only is Drew Gregory (see above) going to write a review for us for posting on his terrific site, but I was also contacted by Jim Sutton of the Florida Times Union, who’s working on a review for the Sunday “New Stuff” column! Plus, Nathan Ward from Quicksilver Media contacted me and is now working on a review for AllAboutRivers.com!
Retail
This is really, really early stages, but I’ve begun a few initial conversations with reps about getting into stores – stay tuned.
It’s going to be a hot summer kids!
Stay Cool,
James
