Early this week I got an email from Kayak Fishing Magazine, somewhat out of the blue, asking if they could do a product review of the IceMule.
Well, um, let’s see….I target kayakers, and specifically kayak fishermen through adwords, I have spent hours and hours trolling (that’s a fishing term kids) kayak blogs and message boards to better understand the needs of this audience, and I’ve been tinkering around with the idea of spending real money on a print ad (old school) in a competitor magazine. So, yeah, you bet you can review the product. How many do you need and where do I send them??
Why this market?
- First, I am a kayaker and a fisherman (though I haven’t become a kayak fisherman yet – something I will remedy this spring), and I KNOW the IceMule is the perfect cooler for this market. Kayaks have hulls that are irregularly shaped so traditional coolers can’t fit well. Other flexible coolers will leak (but the IceMule never will) when they are filled with ice, and when you are fishing you need ice to keep the fish fresh.
- Second, this is the perfect outdoor market. Like some other markets, these guys and gals are devoted to their sport. De-vot-ed. And when you care that much, you want the best gear. Heck, the gear is half the fun. And when a unique product comes along, you must have it.
- Third, I have gotten this same inquiry from a competitor magazine before but the review never happened – so I am anxious to see what the pros will say.
- Forth, Kayak Fishing Magazine gets thousands of unique hits a month – this kind of exposure would typically require a big ‘ol check to Google and the eyeballs wouldn’t be nearly as targeted.
So, this is good. :)
Stay tuned for the review!
Stay cool,
James
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